Many businesses and brands know that they necessitate SEO for their digital properties, and the advantages they will get from that SEO work being used on their behalf. SEO will really improve a website’s overall visibility and searchability, but what other true value does it offer? Why is SEO so crucial? These reasons must provide some clarity, regardless of the business size or industry, as to why businesses necessitate SEO to take their brand to the next level. Organic Search Is Usually the Main Source of Website Traffic

Google is the number one search engine.

An organic search is a big part of most businesses ' website performance. It is also a crucial component of the buyer funnel and eventually getting users to do an engagement or conversion. As marketers understand, Google owns a very huge portion of the search market than competitors like Yandex, Yahoo, Bing, Baidu, DuckDuckGo, and several others. That’s not to say that all search engines don’t influence a brand’s visibility. They do. It’s just that Google owns over 70% of the overall search market. It’s the clear-cut leader and thus its guidelines are vital to follow. But the remaining 25% of the market owned by other engines is obviously valuable to brands, too. Google, being the most visited website around the globe (as well as specifically in the US), also happens to be the most well-known email provider on earth (with over one billion users). Not to mention YouTube is the 2nd biggest search engine. We understand that a huge majority of the world that has access to the internet is going to Google at least once a day to get information. Being very visible as a trusted resource by Google and other search engines are frequently going to work in a brand’s favor. A high-quality website and quality SEO takes brands there.