Local SEO Means Increased Engagement, Traffic & Conversions With the growing and rise domination of mobile traffic, local search has become an essential part of small- and medium-sized businesses’ success. Local SEO aims at enhancing your digital properties for a specific vicinity, so folks can find you swiftly and easily, putting them one step closer to a purchase. Local optimizations focus on specific regions, towns, cities, and even states, to create a viable medium for a brand’s messaging on a local level. SEO pros do this by enhancing the brand’s web content and the site, such as local citations and backlinks, as well as local listings relevant to the location and business sector a brand belongs to. To encourage engagement on the local level, SEO pros should improve a brand’s Knowledge Graph panel, its Google My Business listing, and its social media profiles to begin with. There should also be a serious emphasis on user reviews on Google and other reviews sites such as Home Advisor, Yelp, and Angie’s List, based on the industry.

Sure, SEO costs some money but overall it's relatively cheap.

SEO Is Quite Cheap Sure, it costs money. All the best things do, correct? But SEO is quite cheap in the grand scheme of things, and the payoff will most likely be huge in terms of a brand’s bottom line. This isn’t a marketing cost. This is a real business investment. Good SEO implementation will hold water for years. And, like most things in life, will only get better with the more attention it gets. It’s A Long-Term Strategy SEO can and does have a real impact within the 1st year of action being taken, and several of those actions will have an impact that lasts for years. As the market changes, yes, it’s best to follow the changes and trends closely. But even a site that hasn’t had a lot of intense SEO recommendations used will improve from basic SEO best practices being used on an honest website with decent user experience.