While SEO doesn’t deliver the easier-to-calculate ROI like that of paid search, you can gage almost anything with analytics and proper tracking.
The issue is trying to connect the dots on the back end since there is no real way to see the correlation between all actions taken.
Still, it is worth knowing how certain actions are supposed to affect growth and performance, and hopefully they do.
Brands also want to understand and know where they were, where they are, and where they’re going in terms of digital performance, specifically for SEO when they have a person/company that is being paid to execute on its behalf.
There’s no better way to display the success of SEO, either. We all know the data never lies.
Let your brand shine!
SEO Brings New Opportunities to Light
High-quality SEO will find a way of discovering and leveraging new opportunities for brands to, be discovered and to shine.
Providing quality SEO to brands means submersing an SEO team in all that is that brand. It’s the only way to really market a brand with the understanding and passion that the brand’s stakeholders have for it.
The better a brand is understood, the more chances will arise to help it flourish. The same can be said about SEO.
If You’re Not on Page 1, You’re Not Winning
It’s no secret in the world of SEO that if you’re not on page 1, you’re likely not working the organic search game correctly.
A recent study shows that the first three organic search ranking positions result in close to 40% of all click-throughs, while up to 30% of all results on Page 1 and 2 don’t get clicked at all.
What’s does this mean? Well:
If you’re not on page 1, you should be.
There are many instances when a user types a search query and can’t find precisely what it’s looking for.
Using quality, strong SEO on a brand’s website and digital properties is always going to be helpful to that brand and its marketing efforts.