Marketing strategies are important because they help you create a planned roadmap of things to concentrate on as you grow your business.
Without looking over your options for digital tactics, you could be missing out on options to reach and convert prospective customers. For instance, one business-to-business video marketing platform I was consulting with was strong on their top-of-funnel content marketing (ToFu), using Google AdWords to endorse their top-of-funnel content assets.
But they were weak at implementing middle and bottom-of-funnel content (BoFu) and endorsing it via display and email retargeting. By reviewing priority activities using a lifecycle marketing strategy, you can come up with a planned roadmap of priorities to concentrate on.
It ensures everyone is on board – and on the same page
Ensuring that there’s wide support for your digital activity within your company can be complex.
This is much simpler to obtain if you have a written plan that details what you are going to accomplish, how it fits in with your company’s other marketing priorities and offers you a way of measuring whether it’s working or not. Instantly, you have a digital program that can be defended and promoted rather than just something some of us dabble in.
Moreover, it guarantees that there are a method and vision that everyone has to sign up to. Minus a written strategy, every director or manager is free to project their own priorities and objectives on the online activity. All too often, the result is that everyone is working at cross-purposes without even realizing it. Clarity is vital!
You’ll be better resourced
If you’re working without a strategy, it will be difficult to work out in advance what budget your digital program necessitates in order to succeed and what type of skills your staff must have to execute it.
Sure, you can ask for more funding and hire staff as and when the need comes up. Though, you’ll always be one step back. It would be more effective and easier to successfully make the case if you were able to present a long-term plan for staff members and a budget?